Icon Analytics will configure your website to monitor the web analytics data of your website’s visitor. We use the Google Analytics tool and our in-house custom tool for web analytics. With analytics, you will get valuable insights into how your customers interact with your site. Analytics will let you identify the external webpages and channels that drive customers to your site. Analytics will also help you can identify the areas of your website where your customers encounter roadblocks and bottlenecks due to poor design or non-intuitiveness. Insights gained from analytics will enable you to make smart strategic business decisions and optimize the user experience on your website. With analytics, you have a behind-the-scenes look of who your customers are and how they navigate through your website. Icon Analytics provides the following analytics services:

Analytics Set-Up: We will help set up your websites to capture analytics data. With insights gained from analytics, you will understand the behavior of customers, discover more opportunities to reach more customers, boost customer engagement on your site, and identify areas on your webpages that have the potential to help grow your business. 

Easy-to-Understand Analytics Report: Based on your analytics data, we will provide you simple, easy-to-understand dashboards and reports. Our dashboards and reports will offer clear and straightforward recommendations on how to boost your business growth.

Audience Targeting: With analytics, we will help identify the segment of high-value customers that visit your website and provide re-marketing techniques on how you can make these high-value customers revisit your site.

More Sales: We will use analytics to understand the path customers take to purchase items on your site. With this insight, we will provide strategies on how you can boost sales on your website.

Custom Metrics: Google Analytics may not provide some metrics that may be relevant to your business needs. For example, how far do visitors scroll down on your blog post before navigating to a different page? What input field of your “Contact Us” form do your visitors have the most problem filling out? These might be relevant metrics to you, but these metrics are not provided in Google Analytics software. You can count on us to configure your webpages to track the custom metrics that are relevant to your business. 

Serve Logfile Analysis: We will augment and validate insights provided by Google Analytics software with server log files. Server log files contain data that web hosting companies automatically store about your website visitors every time a visitor visits your site. Server log files will provide you more data on visitor behavior without the third-party intervention of the Google Analytics software.

Online Advertisement Campaign Management: Icon Analytics will promote your business online by managing your advertisement on the web and social media platforms. We will implement an ad campaign that will target only potential customers who are the most likely to patronize your business. Our targeted and optimum campaign strategy will yield the highest possible return at minimum advertisement cost. 

Ethical Analytics: Icon Analytics will not collect or analyze the data of your website visitors without the implicit or explicit consent of your visitors, and Icon will only collect and analyze data within the limits of what the law allows in the jurisdiction of your customers.