An Engineering approach to Online Business Growth
To succeed in the hyper-competitive online market space, your business needs an effective, unique, and innovative approach to reach and win customers ahead of your competitors.
In this modern-day, you cannot build a reputable and profitable brand by being ‘loud’ on the internet, using psychological lures to attract customers with worn-out internet marketing schemes. But you want to build your business brand into an iconic brand that will stand the test of time.
At Icon Analytics, we provide you with customized engineering-centric solutions for the long-term online growth and success of your business:
- First, we use advanced analytics to understand your business landscape, identify your competitors, and find all available online channels that your business can leverage for growth.
- Next, we use smart experimentation (our proprietary Design-Of-Digital-Experiment methodology) to pinpoint relevant strategies and moves that will drive the online growth of our clients.
- Finally, we use our expertise in traditional web technologies (full-stack web development) and our expertise in emerging web technologies (Artificial Intelligence, Automation, Cloud Computing) to implement the strategies that will yield your business the maximum growth rate possible.
At Icon Analytics, we treat your business as our business, your growth as our growth, and your success as our success. We will engineer the web for your advantage.
How we will help your business grow
Search Engine Optimization
☑ We will drive organic traffic to your website optimizing your webpages to rank high on search engine result pages (Google, Bing, etc.) when potential clients perform searches with keywords relevant to your business.
☑ We will optimize your web pages to satisfy and exceed the E-A-T (Expert-Authoritative and -Trustworthy) requirements used by search engine algorithms to rank web pages highly.
☑ We will avoid shady SEO practices and will use only ethical techniques that are based on smart and sound engineering principles to earn you top spots on search engine result pages. Our techniques will never get you penalized by search engines.
Web Analytics and Advertisement
☑ We will provide you the behind-the-scenes actionable insights on how visitors interact with your web pages. With this insight, we will execute strategies to improve the experience and engagement of customers on your website.
☑ We will analyze multiple digital platforms (including social media) to know on what platforms your potential clients are most reachable. With our analysis, we will help you plan a cost-effective strategy for creating a strong awareness of your brand online.
☑ We will help manage your online advertisement campaign budget (Pay-Per-Click) to target only customers who are most likely to patronize your business. We will ensure the maximum Return on Investment (ROI) for your ad spending.
Web Design and Development
☑ We will provide full-stack web development services to help launch your product or services online. We will design a stunning front-end interface that will impress your visitors and a back-end interface that will dynamically fulfill the requests of your customers.
☑ We will help you design and launch your e-commerce websites to sell goods and services online. Our e-commerce websites are always designed with the security of your customers’ transactions in mind.
☑ We will provide you a holistic web solution: we design and launch your website, optimize it to rank highly on search results pages, and configure it to capture analytics data of customers who visit your site.
Our Capabilities
Search Engine Optimization
- Smart Experimentation that reliably yields the relevant parameters of your website that needs to be optimized to make your pages rank highly on search result pages
- Keyword Research to find high-value search keywords that will drive traffic to your business
- Link Building Strategy/ Content Marketing to earn high-value links necessary to boost your search ranking
- Local SEO/ Google My Business (GMB) to make your business rank highly to searchers in your local area of business interest
- Digital Analytics to continuously track the rewards of your SEO efforts
Web Analytics and Pay-Per-Click Web Advertisement
- Google Analytics to know who are the customers that visit your website and how these customers interact with your website
- Custom Analytics to report additional insight about your customers’ online behavior, the insight that is not reported by Google Analytics
- Growth Strategy Implementation and User Experience Optimization based on insight obtained from Web Analytics
- Smart Online Advertisement Management that targets high-value customers at minimum Customer Acquisition Cost (CAC) and maximum Return on Investment (ROI)
- Social Media Advertising on platforms where your potential customers socialize (Facebook, LinkedIn, Twitter, etc.)
Web Design and Development
- Stylish and Functional Website Design optimized to maximize customer engagement with your website
- Website Resign to give your poorly-designed website a new modern look and function
- Robust E-commerce Website Design to seamlessly list and sell your products online
- Mobile Responsive Website Design that looks equally good on all mobile phone displays and desktop computers
- High Speed Website optimized to download and deliver web pages fast on your customers’ devices
Our Growth Engineering Executives
Vivian Onyekwelu
Co-Founder and Chief Marketing Officer(CMO)
Bio
Sansa The Spoo
Chief Fetch Officer(CFO)
Bio
Contact Us
Icon Analytics is based out of Houston, Texas. We provide digital marketing services nationwide.
Do you want to make your brand an icon among other brands? Contact us. We are here to help you: