Search Engine Optimization (SEO) is the technique of optimizing your website to rank higher on search engine result pages when your potential customers search for keywords related to your online business. In addition to having search engine appeal, your website must simultaneously appeal to your potential customers for your business to grow. At Icon Analytics, we approach SEO from both the points of view of search engines and your customers. We know most people start their journey towards patronizing a business with an online search. Therefore, optimizing your website for SEO is a smart approach that your online business can take to grow organically. At Icon Analytics, we do not do a ‘checklist’ SEO where we merely make your website check off the items on a to-do list/cheat list commonly used by most SEO practitioners. Rather, we offer a unique, comprehensive, and customized SEO solution for your website to make sure your SEO strategy is different from that of your competitors. And, we will ensure that website ranks higher than that of your competitors. We offer the following SEO services:

Engineering SEO: We offer a scientific approach to SEO. Traditionally, SEO has been largely done from an artistic/ marketing point of view with a lot of buzzwords and jargon being the norm. However, at Icon Analytics, we do SEO from a strict engineering approach. All the SEO decisions that we implement for our clients are driven by quality research, smart experimentation, and data.

SEO via Reverse Engineering: Rather than second-guessing search engines and relying on SEO lore to implement an SEO strategy, we reverse-engineer search engine behavior to create a model that informs our SEO strategy. We can do this because we know that search engines are computer programs developed by computer engineers, and search engines behave according to the rules specified by their engineers. They behave algorithmically. Therefore, at Icon Analytics we pioneered the use of the Design of Experiment (DOE) methodology to reverse-engineer search engine algorithmic behavior. With our reverse-engineered search engine model, we will optimize your website to rank higher on search engine result pages.

Up-to-Date SEO Strategy: Search engines are getting smarter (we now live in a world of Artificial Intelligence), and search engine algorithms are always changing. (Google, the search engine giant, releases algorithm updates multiple times each month.) As SEO experts, we know we also need to stay on top of search engine algorithm updates to make sure your website does not slip in the ranking, a slip that will make your business lose traffic and revenue. Therefore, we continuously monitor search engine algorithm updates, and we update our SEO reverse-engineering tools and strategy accordingly. 

Qualitative and Quantitative SEO: In traditional SEO, various parameters have been thought to affect page ranking. However, at Icon Analytics, we go beyond guesses (speculative SEO). We experiment to know what parameters will affect ranking (qualitative SEO). We then compute the amount by which different parameters affect ranking: ‘how much’ effect (Quantitative SEO). We also quantify the degree of interaction between the effects that affect search engine rankings. Armed with this knowledge, we will optimize your website to rank highly on search engine result pages. This engineering approach to SEO allows us to truly optimize your website in the true sense of the word ‘optimize.’  

Customize Solutions with In-House SEO Tools: In addition to leveraging a few quality SEO tools from third-party partners, at Icon Analytics we develop our proprietary tools to optimize your website for search engines. Therefore, you can be sure that the SEO solution that we provide you is unique and not available to your competitors. Our in-house tools use emerging digital technologies (cloud storage, machine learning, data mining, data analytics) that are also used by search engines to ensure that your website keeps its top spot. The services we provide you are different from what you find with most SEO consultants because our philosophy is different from that of the pack. You need to be different to compete. You need unique solutions to stand out. No cookie-cutter solution that uses standard well-known SEO tools will differentiate your business in a crowd.

Local SEO: Is your business a brick-and-mortar business catering to a localized area? Or are you not local but will like to earn customers from a localized area? Our Local SEO services will help your business to rank highly when potential customers perform a “near me” search for keywords related to your business.